Automotive Photography 

Shooting cars is not about pointing a lens at them. It is a totally different lighting approach as the usual photographic subject matter. Lighting any normal subject matter, meaning objects with a low reflective value are pretty straight forward, but cars needs a different approach. To light a car, you have to light up the surrounding elements indirectly, so that the reflective value of the light shaping tools gives the car its shape and highlights. So it is as if you are lighting the car, but hiding the lights. 

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